NO APPLE NO SHOW ( Part II)
Curator: Chao Jiaxing
Date: April 30,
2015 ¨C June 20,
2015
Opening: 5-8pm, April 30, 2015, Thursday
Monday
¨C Sunday, 10 a.m. ¨C 5 p.m.
We are often concerned about ¡°Customer experience¡± in our time. It
originally comes from the computer and internet contexts, referring to people¡¯s
¡°assessment¡± on the product, the system, or its customer service. If we were to
discuss artistic production as the ¡°product¡±, then we would be referring to
elements of ¡°subjective enjoyments¡± in the environment of artistic production.
Hereby, we are presenting a series of subjects for ¡°customer experience¡±, the
object is the apple, the still object, the painting, the iconography, the smart
phones, the internet games, the aficionados¡¯ time¡¡°NO APPLE NO SHOW¡± was first realized
at the Visual Art Center Space 1, in which, the so-called, ¡°Iphone trash¡±
web-surfing artwork (Miao Ying) encountered server errors, it was forced to be
converted into DVD format and played as still objects; where abstract painting
was worn as fashion (Chen Xi/My Abstract Painting as attractive as her
clothes), as the artist was already considering the customers¡¯ habits, the
potential collectors among the viewers became the users of the artwork; when
the apple were thrown madly (Chen Xi/7P), we became the users of the surface
and the player in designing a video game; even though Robeto de la Torre¡¯s
inspiration came from the paradox of the everyday food apple and the reality of
starvation in Poland, in fact, the artist had no intension to become the user
of traditional still object image. In this case, the performance at the scene will become
the transitioning tools for the customers (users) of the exhibition. The
exhibition will bing the viewer to the world of the geeks, where the background
of the image will be blown out, it is not only a process for the artist to
import the iphone images, but also that in which the artist amalgamates rap, news
and the manifestations of life styles. At that moment, whose customer is the
performer (Wang Yiquan)? In the set up
of a mobile rooms lit in pink, where ¡°We will change the art world¡± (Wang Xin),
how would the user of an art gallery feel for an artist or curator? And the ten
spherical video might have little to do with the medium of production, but act
as a desired ¡°compositional¡± subject for the customer to experience; ¡°Tech Abstractionism¡±/Ying Miao, is a series of
black minimalist style abstract digital paintings on canvas which was inspired
by the screens of apple touch screen products such as iPod, iPad, iPhone, etc.
and the way that they were presented in official advertisement, complete with
prefect reflections. Each painting is exactly 10 times bigger than the original
products, therefore, they keep the same aspect ratio as the originals, forcefully transforming the objects of
the exhibition as the user of a virtual and real environment(Miao Ying).
Telling others about people and circumstances of oneself: the self is the user
of time; and the exhibition becomes the user of the viewers (Gong Jian).
Moreover, using the search engine of the web repeatedly reminds us, this is an
actual series of ¡°customer experience¡± in an artistic environment, without
commitment! (XuWenkai/aaajiao).
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